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    Category ‧ Influencers

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    Rethinking Influencer Marketing for 2020

    by / Digital Marketing Agency, influencer marketing, Social Media, Social, Influencers, digital / Dec 19, 2019 / 3 MIN READ

    Influencer marketing is nothing new. From Sprint poaching Verizon’s “Can you hear me now?” actor, to Fyre Festival’s uninformed influencers, influencer strategies have helped catapult brands into the public eye (for better and for worse) in the past few years. But...
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    The Irony of Asking for Brand Authenticity

    by / digital marketing insights, Digital Marketing Agency, authenticity, Transparency, Social Media, Social, honesty, brand authenticity, Influencers, social media influencers, gen z / Jan 25, 2019 / 3 MIN READ

    Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite buzzword. Content was queen in 2017. Last year brands focused on personalization and interactivity. What about 2019?
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