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Category instagram

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Top Five Storytelling Brands on Instagram

To get me to follow your brand is one thing, but to keep me following is another. The difference between the two is simple: storytelling. Are you...
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The Message of the Summer: Unplug

We were delighted to hear designer and author Ingrid Fetell Lee’s keynote at the Gartner conference. Through extensive (but fun!) research, she...
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Unboxing a Brand: FabFitFun

[embed]https://www.youtube.com/watch?v=nYHDmSYrjsg&list=PLYhJm5LzkIQDRPmSmYxUM5FZF_PLTO_AP[/embed] For many brands, the unboxing experience is the...
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Think Outside the Jar: The Shift in Baby Food

When I was pregnant, my dad gave me the book Top 100 Baby Purees. It sounded like a lovely idea–make my precious, healthy baby the freshest, organic...
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Abandonment Issues: Lush Ditches Social Media

On April 8th, the British cosmetics company, Lush, announced a major change in marketing strategy on Facebook, Twitter and Instagram: “We are tired...
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How Many Instagram Accounts Should Your Brand Have?

Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask...
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2018's Top 5 Food Brands on Instagram

Tantalizing photographs of food and drinks have always been one of the most popular features on Instagram. If you see someone, and/or are annoyed by...
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IGTV: The Growing Influence of Influencers

Instagram recently launched IGTV, allowing content creators to upload vertical videos up to an hour long. Of course, this represents a direct shot at...
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How to Organically Grow Your Instagram Engagement

Whether you are deciding to implement Instagram into your brand's marketing mix or are just trying to revamp the channel, it’s important to be...
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Rose Tinted Glasses

Your Instagram feed is about to turn pink with summer water (AKA rosé) posts captioned "rosé all day" or "working nine to wine." Similar to iced...
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