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    How to Bridge the Gap Between Product & Marketing

    CROs, CMOs, and CEOs — all charged with growth — must determine product-market fit. Product-Market Fit (or PMF) is found when your product or service is essential to your customers. And no matter where you are in the growth process, you have to continuously test the...
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    New Bar on the Block: Launching a Bar Company with Emma Rosse

    Despite the ever-growing number of options in the nutrition bar market, the savory flavor profile still remains fairly untouched. Take a trip down the bar aisle at any grocery store and you’ll see my point—cookie dough, mint chip, and peanut butter cup are just a...
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