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    Savoring the Surprises: A Marketer’s Secret Weapon

    by jobs to be done, jobs theory, customer insights, coherence, Coherence Framework / Sep 09, 2020 / 2 MIN READ

      Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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    Pasta? It’s Complicated.

    by jobs to be done, jobs theory, food trends, food, trend report, Trends, marketing strategy, Strategy, pasta, wellness / May 09, 2019 / 5 MIN READ

    Cauliflower gnocchi, brown rice orzo, and everyone’s favorite: zoodles. If health-conscious consumers had to list their relationship status with...
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    Jobs To Be Done for Marketing

    by jobs to be done, jobs theory, capture the conversation, Strategy / Nov 02, 2018 / 5 MIN READ

    Allow me to paint a picture of your role and our experience as modern marketers... We’ve found ourselves in a race to be better. Better than the...
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