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    Category jobs theory


    Savoring the Surprises: A Marketer’s Secret Weapon

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    Pasta? It’s Complicated.

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    Jobs To Be Done for Marketing

    Allow me to paint a picture of your role and our experience as modern marketers... We’ve found ourselves in a race to be better. Better than the direct competitors in our market category. Better than others we may not deem comparable, yet find are feeding off our...
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