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Category jobs to be done

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Savoring the Surprises: A Marketer’s Secret Weapon

  Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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Webinar: How To Become A Category Leader

  If you weren't able to attend our recent webinar in which Jason Cormier, Room 214's co-founder, discusses How To Become a Category Leader, you can...
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Is Big Data a Big Disappointment?

Every single choice we make online is documented somewhere in black or white, yes or no, one or zero. Millions of people, making millions of...
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Customer & Brand Insights: The Value of Many Sources

Aligning your business around an experience that serves customers’ needs fully, every time - this requires a deep understanding of their motivators,...
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Pasta? It’s Complicated.

Cauliflower gnocchi, brown rice orzo, and everyone’s favorite: zoodles. If health-conscious consumers had to list their relationship status with...
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Jobs To Be Done for Marketing

Allow me to paint a picture of your role and our experience as modern marketers... We’ve found ourselves in a race to be better. Better than the...
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Jobs to Be Done: A better way to research the customer journey

Customer journey mapping documents the typical process your customers go through as they make a decision to purchase. The output of the mapping...
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Delight Your Customers with Jobs To Be Done

You know delighting customers is key to driving word-of-mouth referrals and growing your business. What you may not know is how you can use the Jobs...
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Our Customer Research & Brand Development Process

As an agency, we've found that in order to create powerful and emotionally resonant marketing campaigns, it’s critical to first do brand development...
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