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Category marketers


Clarity is the Key to Coherence

“Clarity equals Capacity minus Contamination”. This notion is the thesis of Jamie Smart’s The Little Book of Clarity, and it is a principle we’ve...
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Hey Whipple: A Coherence Take

Luke Sullivan’s Hey Whipple, Squeeze This is a classic book on the ad industry. It focuses more on the post-Mad Men era of traditional advertising...
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Know Thy Customer

Customer-driven. Customer-centric. Customer-first. It’s the most popular theme you hear and read about for growing a business, innovating a product,...
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TikTok for Marketers

If you'd like to speak the language of your Gen Z target audience, it's time to familiarize yourself with the app TikTok. The creator-focused app has...
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