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    Category Marketing

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    Help! I am a food brand in a pandemic.

    Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they survive? During Prohibition, Coors shifted their production...
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    Digital Marketing to the Rescue

    As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing to help generate leads and business. Social distancing, closed stores, and reduced income all point towards decreased...
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    Digital Platforms Respond to COVID-19

    As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital platforms’ response to the pandemic. We have rounded up each platform's response, including changes they're making,...
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    The Rise of Meat Alternatives

    Environmental impact, ethics, feeling better, dietary restrictions, curiosity—it seems like there are more and more reasons to take a bite out of a meatless patty these days. And with the rise of readily-available meat alternatives, it’s also becoming much easier to...
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    Top Super Bowl Ads of 2020

    Ah yes, the Super Bowl. The annual celebration of all things America: contact sports, copious amounts of (delicious) junk food, and capitalism. Each year, the Super Bowl pits the NFL’s finest against one another, but also pits brands against one another in an...
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    Biggest Brand Moments of 2019

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    Endangered Foods

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    Paid Ads in 2020

    Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an endless stream of political ads coming at us from all angles. Politico anticipates $2.7 billion in spending on the...
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    TikTok for Marketers

    If you'd like to speak the language of your Gen Z target audience, it's time to familiarize yourself with the app TikTok. The creator-focused app has been downloaded over 1.5 Billion times since its 2017 launch. With 69% of TikTok users between the ages of 16 and...
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    Top Five Storytelling Brands on Instagram

    To get me to follow your brand is one thing, but to keep me following is another. The difference between the two is simple: storytelling. Are you selling me something with photos pulled straight from your catalog? Is your influencer strategy unattainable and...
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