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    Category ‧ marketing strategy

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    The One-Pager Getting Everyone on the Same Page

    by brand strategy, planning, coherence, marketing strategy, Strategy, business strategy, Coherence Framework / Oct 07, 2020 / 2 MIN READ

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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    How Marketing Can (and Must) Do More

    by marketing strategy, Strategy, transformation / Aug 30, 2019 / 4 MIN READ

    Back in my youthful and un-jaded 20s, my colleagues and I were working on a project and realized another department held the key to elevating our...
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    Pasta? It’s Complicated.

    by jobs to be done, jobs theory, food trends, food, trend report, Trends, marketing strategy, Strategy, pasta, wellness / May 09, 2019 / 5 MIN READ

    Cauliflower gnocchi, brown rice orzo, and everyone’s favorite: zoodles. If health-conscious consumers had to list their relationship status with...
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    The Younger Generation: Marketers Shift From Millennials to Gen Z

    by boulder digital marketing agency, Digital Marketing Agency, marketing strategy, Strategy, millennials, gen z / Apr 04, 2019 / 3 MIN READ

    Millennials — we love to hate them. From overpriced avocado toast to killing the (insert industry of choice here) industry, we’re the scapegoat for...
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    The Dunkirk Marketing Model

    by digital marketing strategy, marketing strategy, Strategy / Dec 06, 2018 / 4 MIN READ

    Do you believe in miracles? In the summer of 1940, against all odds, the “Miracle of Dunkirk” became the largest evacuation in military history -...
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    Our Customer Research & Brand Development Process

    by jobs to be done, digital marketing strategy, marketing strategy, digital marketing, Strategy, branding / Oct 08, 2018 / 2 MIN READ

    As an agency, we've found that in order to create powerful and emotionally resonant marketing campaigns, it’s critical to first do brand development...
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    Ignore Your Ignorance at the Cost of Innovation and Growth

    by digital marketing strategy, marketing strategy, digital marketing, growth marketing, Strategy / Sep 21, 2018 / 2 MIN READ

    Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance. ~ Daniel...
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    What Is an Insight?

    by digital marketing strategy, marketing strategy, digital marketing, Strategy / Sep 17, 2018 / 2 MIN READ

    “What is an insight?” This question that has caused many a marketer confusion, which is unfortunate because insights can be powerful tools for...
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    Marketing in a Time of Constant Change

    by digital marketing strategy, marketing strategy, Marketing, digital marketing, Strategy / Sep 05, 2018 / 2 MIN READ

    If it feels like the marketing industry is speeding up, you’re right. The platforms, technologies and techniques we have at our disposal morph and...
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    IHOb

    by IHOb, food trends, marketing strategy, brand awareness, wellness / Jul 01, 2018 / 1 MIN READ

    B is for... burgers? IHOP had us all confused when they recently changed their iconic name to IHOb. They revealed that this change is temporary, but...
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