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Category Marketing

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Help! I am a food brand in a pandemic.

Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like...
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Digital Marketing to the Rescue

As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing...
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Digital Platforms Respond to COVID-19

As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital...
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The Rise of Meat Alternatives

Environmental impact, ethics, feeling better, dietary restrictions, curiosity—it seems like there are more and more reasons to take a bite out of a...
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Top Super Bowl Ads of 2020

Ah yes, the Super Bowl. The annual celebration of all things America: contact sports, copious amounts of (delicious) junk food, and capitalism. Each...
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Biggest Brand Moments of 2019

With 2019 in the rearview, we wanted to take a moment to look at some of the best and worst brand moments from the past year. We’ve plucked some of...
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Endangered Foods

There are arguably five things that a human needs to survive; air, water, shelter, touch, and food. In today’s world of constant chatter on global...
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Paid Ads in 2020

Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an...
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TikTok for Marketers

If you'd like to speak the language of your Gen Z target audience, it's time to familiarize yourself with the app TikTok. The creator-focused app has...
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Top Five Storytelling Brands on Instagram

To get me to follow your brand is one thing, but to keep me following is another. The difference between the two is simple: storytelling. Are you...
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