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    Category ‧ qualitative data

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    Is Big Data a Big Disappointment?

    by / jobs to be done, big data, qualitative data, Analytics, quantitative data, Strategy / Jul 31, 2019 / 5 MIN READ

    Every single choice we make online is documented somewhere in black or white, yes or no, one or zero. Millions of people, making millions of decisions creates an excess of data available for those looking to mine its insights. 
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