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    Category social media influencers

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    The Irony of Asking for Brand Authenticity

    Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite buzzword. Content was queen in 2017. Last year brands focused on personalization and interactivity. What about 2019?
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    How to Rescue Your Failed Influencer Program

    Most brands have jumped on the influencer marketing hype train in some form or fashion. In fact, according to a recent study by Linqia, 81% of marketers say they’ve used the tactic, with 51% finding it more effective than branded content. The study also shows 39% of...
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