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Category social media marketing

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2019 Social Media Image Sizes

Finding social image size recommendations from each platform can take hours of digging and Google searching. But the search is over! Here you can...
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Holiday Predictions: 5 Trends in 2018

We haven’t even carved pumpkins yet, but it’s time to dust off the garland. Marketers have been thinking about Christmas since well, last Christmas....
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Employee Advocacy: The Most Underutilized Influencer Program

One important category of influencers often overlooked: the people who work in your company. These internal influencers, employee advocates, are...
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What Kanye West’s Metric-Free Social Media Means for Brands

Kanye West has more than 28 million followers on Twitter, but he doesn’t want you to be able to see that. Before launching several albums and...
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Should I Boost My Facebook Posts?

Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on...
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The Great Facebook Engagement Drop of 2018

Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook's organic social engagement...
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YouTube Releases Vertical Videos, Loses Black Bars

In a shift towards vertical video, YouTube made an update to its desktop player, automatically adjusting the size of videos to fit a computer’s...
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How to Cure The Disease of Not Listening

“It is the disease of not listening...that I am troubled with.” —William Shakespeare If you're ready to up your marketing game, you need to start...
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Are You Being Duped? Fake Followers & Click Fraud

Fake followers, or computerized social media accounts, and click fraud have been prevalent across social media since its genesis. Companies and...
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How a Simple Approach to Strategy Helped Me Write an Amazon Best Seller

On Strategy As a co-founder of a digital marketing and social media agency that’s steadily grown over the last 13 years, serving hundreds of brands...
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