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    Category social media marketing

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    2019 Social Media Image Sizes

    Finding social image size recommendations from each platform can take hours of digging and Google searching. But the search is over! Here you can find the recommended sizes for the top 4 platforms and many different post types.
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    Holiday Predictions: 5 Trends in 2018

    We haven’t even carved pumpkins yet, but it’s time to dust off the garland. Marketers have been thinking about Christmas since well, last Christmas. What will make 2018 different than previous years? We’ve highlighted five holiday trends to consider for this season:
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    Employee Advocacy: The Most Underutilized Influencer Program

    One important category of influencers often overlooked: the people who work in your company. These internal influencers, employee advocates, are closer to your products and services than anyone else. When they say something online, the audience they reach trusts...
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    What Kanye West’s Metric-Free Social Media Means for Brands

    Kanye West has more than 28 million followers on Twitter, but he doesn’t want you to be able to see that.
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    Should I Boost My Facebook Posts?

    Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on Facebook, we hear this question frequently and think it’s important to approach with a critical eye. Let’s start by...
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    The Great Facebook Engagement Drop of 2018

    Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook's organic social engagement for business pages dropped dramatically for almost all industries. What's the best way to respond to the Facebook...
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    YouTube Releases Vertical Videos, Loses Black Bars

    In a shift towards vertical video, YouTube made an update to its desktop player, automatically adjusting the size of videos to fit a computer’s screen.
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    How to Cure The Disease of Not Listening

    “It is the disease of not listening...that I am troubled with.” —William Shakespeare If you're ready to up your marketing game, you need to start with research. Of course, research in marketing encompasses a broad range of topics, from quantitative price shopping to...
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    Are You Being Duped? Fake Followers & Click Fraud

    Fake followers, or computerized social media accounts, and click fraud have been prevalent across social media since its genesis. Companies and individuals can purchase batches of followers comprised of fake accounts in an effort to increase social clout.
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    How a Simple Approach to Strategy Helped Me Write an Amazon Best Seller

    On Strategy As a co-founder of a digital marketing and social media agency that’s steadily grown over the last 13 years, serving hundreds of brands (from startup to fortune 10) — you can imagine how common the word strategy is in the discussions I’ve had. What have...
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