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    Category Social Media

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    Platforms get Political for the Midterm Elections

    For the past few months, our social feeds have turned purple with political dialogue as the nation ramps up for the Midterm Elections. According to Politico, “A staggering 36 million voters cast their ballots ahead of Election Day this year, setting the stage for...
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    What Kanye West’s Metric-Free Social Media Means for Brands

    Kanye West has more than 28 million followers on Twitter, but he doesn’t want you to be able to see that.
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    How Many Instagram Accounts Should Your Brand Have?

    Our clients with sub-brands (for example, a company that offers a slightly different product for residential and commercial customers) often ask about how to manage Instagram. Specifically, should they have one or multiple IG accounts?
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    Should I Boost My Facebook Posts?

    Our organic engagement rates are plummeting on Facebook, should we boost our posts? In the age of dwindling organic engagement for business pages on Facebook, we hear this question frequently and think it’s important to approach with a critical eye. Let’s start by...
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    The Great Facebook Engagement Drop of 2018

    Organic social has historically been viewed as a great channel for marketing. However, in the last 6-12 months, Facebook's organic social engagement for business pages dropped dramatically for almost all industries. What's the best way to respond to the Facebook...
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    YouTube Releases Vertical Videos, Loses Black Bars

    In a shift towards vertical video, YouTube made an update to its desktop player, automatically adjusting the size of videos to fit a computer’s screen.
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    How to Organically Grow Your Instagram Engagement

    Whether you are deciding to implement Instagram into your brand's marketing mix or are just trying to revamp the channel, it’s important to be strategic and intentional with your efforts. In order to see substantial, long-term success on this platform, throwing ad...
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    Vero True Social: What to know and what to expect

    What is Vero? Vero may sound like a trendy way to drink your cold-pressed juice, but in reality, it’s a social app receiving a lot of buzz. Vero officially launched in 2015, but just recently landed atop February’s free app charts with an offer of a free lifetime...
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    Are You Being Duped? Fake Followers & Click Fraud

    Fake followers, or computerized social media accounts, and click fraud have been prevalent across social media since its genesis. Companies and individuals can purchase batches of followers comprised of fake accounts in an effort to increase social clout.
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    Without Light There Is No Photography: Tips to Taking Better Pictures for Social Media

    With the prevalence of cell phones, virtually everyone is carrying a high-quality camera around at all times. But a high-quality camera does not guarantee a high-quality image. Proper lighting can make the difference between mediocre cell phone snaps and...
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