<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PCFXRQ" height="0" width="0" style="display:none;visibility:hidden">

Category Strategy

C

CMO Alchemy

We think of you Chief Marketing Officers as modern-day business alchemists. You blend ancient wisdom with modern technology. Free Range Studios...
Read On
T

The One-Pager Getting Everyone on the Same Page

According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
Read On
D

Digital Marketing to the Rescue

As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing...
Read On
B

Brand Messaging During COVID-19

The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can...
Read On
T

Top Super Bowl Ads of 2020

Ah yes, the Super Bowl. The annual celebration of all things America: contact sports, copious amounts of (delicious) junk food, and capitalism. Each...
Read On
P

Paid Ads in 2020

Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an...
Read On
G

Gen Z and Social Media E-commerce

Generation Z is keeping every marketing team on their toes; tracking to be the largest consumer-driven generation of our time. Gartner defines Gen Z...
Read On
A

A Step-by-Step Guide to Producing a Webinar

Room 214 recently hosted a webinar on category leadership. If you missed it, you can find the recording here. Webinars are a service we provide for...
Read On
G

Getting Started with B2B Attribution Modeling

Attribution Modeling for B2B: Key Takeaways Attribution modeling for B2B companies can help tell a more complete story but is not a replacement for...
Read On
W

Webinar: How To Become A Category Leader

  If you weren't able to attend our recent webinar in which Jason Cormier, Room 214's co-founder, discusses How To Become a Category Leader, you can...
Read On