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    Category Strategy

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    The One-Pager Getting Everyone on the Same Page

    According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24 hours. That’s some hard truth to swallow. Unfortunately, these same forgetful brains are what we bring with us to work...
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    Digital Marketing to the Rescue

    As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing to help generate leads and business. Social distancing, closed stores, and reduced income all point towards decreased...
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    Brand Messaging During COVID-19

    The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can understand what the world needs from them and adapt to fill those needs will likely face fewer challenges than those who...
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    Top Super Bowl Ads of 2020

    Ah yes, the Super Bowl. The annual celebration of all things America: contact sports, copious amounts of (delicious) junk food, and capitalism. Each year, the Super Bowl pits the NFL’s finest against one another, but also pits brands against one another in an...
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    Paid Ads in 2020

    Queue “Hail to the Chief” and prepare your ad budgets, ladies and gentlemen. It’s officially 2020, which means it’s time to start bracing for an endless stream of political ads coming at us from all angles. Politico anticipates $2.7 billion in spending on the...
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    Gen Z and Social Media E-commerce

    Generation Z is keeping every marketing team on their toes; tracking to be the largest consumer-driven generation of our time. Gartner defines Gen Z as the group born between 1996 to present, who currently make up 94.7 million of the world’s population. As more Gen...
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    A Step-by-Step Guide to Producing a Webinar

    Room 214 recently hosted a webinar on category leadership. If you missed it, you can find the recording here. Webinars are a service we provide for our clients and while executing one of our own, we put together a comprehensive process document to tie together the...
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    Getting Started with B2B Attribution Modeling

    Attribution Modeling for B2B: Key Takeaways Attribution modeling for B2B companies can help tell a more complete story but is not a replacement for channel or platform level KPIs Gain buy-in early on: teams (both in Marketing and in other departments) must have...
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    Webinar: How To Become A Category Leader

     
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    Play Bigger: Understand Category Design

    Every once in a while, you come across a powerful book that feels like it was actually written for your business. Sometimes, it’s the kind of book you can even build a business on. There have been a couple like this for Room 214 - and I’m highlighting the most...
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