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    Category Trends

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    May Trend Flight: Bread Baking Tips, Local Shopping, and the Instant Pot

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    Food Accounts to up your Cooking Game

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    Help! I am a food brand in a pandemic.

    Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they survive? During Prohibition, Coors shifted their production...
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    D

    Digital Marketing to the Rescue

    As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing to help generate leads and business. Social distancing, closed stores, and reduced income all point towards decreased...
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    T

    This is TikTok on Quarantine

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    Digital Platforms Respond to COVID-19

    As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital platforms’ response to the pandemic. We have rounded up each platform's response, including changes they're making,...
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    B

    Brand Messaging During COVID-19

    The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can understand what the world needs from them and adapt to fill those needs will likely face fewer challenges than those who...
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    M

    March Trend Flight: Hangover Cures, West African Food, and Vegan 'Junk' Food

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    The Rise of Meat Alternatives

    Environmental impact, ethics, feeling better, dietary restrictions, curiosity—it seems like there are more and more reasons to take a bite out of a meatless patty these days. And with the rise of readily-available meat alternatives, it’s also becoming much easier to...
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    F

    February Trend Flight: Valentine's Day Trends, Super Flours, and Sassy Product Names

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