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Category Trends

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November Trend Flight: Minimalist Phones, Ghost Restaurants, & Environmental Travel

Minimalist Phones In an age where schools have embraced technology through programs like STEM, and high schools provide Chromebooks (making lockers...
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October Trend Flight: Intuitive Eating, Drunk Shopping, & Cheez-Its

Don't Drink and Prime There’s a reason meme culture is full of cautionary tales of what happens when you “drink and Prime.” I heard from a coworker...
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What Is A Growth Studio?

As a “growth studio” is relatively new, I’d like to invite your questions and comments to build more education and conversation around this emerging...
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Top Five Storytelling Brands on Instagram

To get me to follow your brand is one thing, but to keep me following is another. The difference between the two is simple: storytelling. Are you...
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New Bar on the Block: Launching a Bar Company with Emma Rosse

Despite the ever-growing number of options in the nutrition bar market, the savory flavor profile still remains fairly untouched. Take a trip down...
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Summer on the Rocks

Rooftop season, aka Summer 2019 has treated us well. With it came a host of cocktail innovations that perfectly quenched our desire for something...
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August Trend Flight: Oat Milk, Infrared Treatments, and Cacao Juice

Oat is the G.O.A.T. People can choose to avoid dairy milk for a variety of reasons, but a major contributing factor has consistently been the...
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NYC with James Clark: A Travel Guide

“It’s really not healthy to go to New York City and moderate yourself in any way,” James Clark, co-founder of Room 214, advised me. I had just told...
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June Trend Flight: Hoppiness (Beyond Beer), The Power of Sour & Matzo Mania

Water and the Pursuit of Hoppiness Sparkling water is having a moment. First we added flavors, then we started spiking our seltzer, and now—hops?...
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Ayurvedic Snacks: Eating for Longevity

Lately, we’ve been seeing a new breed of snack in natural grocery markets. Modern-day snacking is merging with ancient alternative medicine. These...
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