Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they survive? During Prohibition, Coors shifted their production capabilities to create porcelain, started producing malted milk and selling it to Hershey, and created a “near beer” product (an alcohol-free version of the original). My allusion to Coors is not just a chance to share a cool piece of Colorado history. Rather, it serves as an inspiration to all the food and beverage companies out there struggling to adapt to our “new normal.” As an industry, we’ve adapted before and we will have to adapt again–those who prove capable of change will endure.
In the time of COVID-19 brands must reach consumers where they are: at home. Many food brands, especially those who rely on trade shows and in-person events or dining, are reeling from the sudden onslaught of COVID-19 changes. The wind of change is causing many companies to close their doors, but some brands are using it to sail new kinds of boats. These food brands are leading the way in terms of agile COVID-19 response.
Are you a Colorado local? Here are a few CO brands that have adapted to the times that you might consider supporting.
Surrounded by challenges we’ve seen brands flourish while finding ways to help their communities. Many brands have operationalized their shipping, delivery, and to-go programs and will be better suited to sell to expanded markets post-COVID. The reckoning for retail has been on the horizon way before COVID, and brands were forced to change or cease to exist overnight. We want to hear from you, how has your brand adapted in 2020?
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