As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital platforms’ response to the pandemic. We have rounded up each platform's response, including changes they're making, in one easy guide. These last few months mark a time where platforms reverse their bad reputations and demonstrate their useful, and in some cases lifesaving, tools for consumers. It’s estimated that Instagram and Facebook have driven a combined 1B users to accurate COVID-19 resources.
Here’s how digital channels have adapted since the beginning of the coronavirus.
Facebook: Facebook has one of the most robust responses to COVID-19.
Google: Google focused on innovation, data collection, and reliable information in the age of corona.
Pinterest: The name(s) of the game for Pinterest have been entertainment and information accuracy.
Instagram: On 3/24, Instagram posted an update detailing their response plan. Here are the main updates according to their site.
Twitter: Twitter has gone to extreme lengths to quell virus misinformation.
reddit: reddit’s board /r/coronavirus has 1.9 million followers.
TikTok: Use of TikTok has skyrocketed since the beginning of COVID-19, here’s what they’ve changed since the beginning.
As we all know, coronavirus news changes rapidly and the platforms’ responses will adapt with the latest. We expect to continue to see historic rivals (ahem Google and Apple) become allies in this unprecedented time. Make sure you keep an eye on the latest platform regulations to avoid messaging being blocked by platforms.
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May 27, 2020
May 27, 2020
Apr 22, 2020