Online Conversation Analysis
Room 214 helps you leverage one of the most advanced social analytics platforms on the planet, uncovering conversational insights about your audience, market and growth potential.
- Volume of online conversation for any subject matter
- Identification of key themes and emerging topics
- Competitive share of voice by brand or topic
- Image intelligence and sentiment insights
Beyond basic social monitoring, traditional surveys and focus groups – your opportunity to categorize and collect insights at scale empowers better decisions about your brand effectively resonating in the marketplace.
Leading Market Research
Room 214 helps guide and validate audience and market insights, combining your customer data with social analytics and culturally informed consumer research (via Gartner/CEB) to:
- Identify shifts in attitudes and behaviors
- Recognize differences in audience demographics
- Develop targeted personas and market segments
- Craft customer journeys to inform content creation
Since 2007, Room 214 has been active in combining social intelligence platforms with traditional market research methods to inform critical business decisions.
THE NUMBER OF SECONDS BEFORE
a new social media user account is created
We help you focus on a deeper understanding of the audiences with which you’re aiming to connect. This includes crafting detailed personas informed by digital habits, then mapping motivations and needs along each stage of the buyer’s journey prior to content planning.
As the core strategic component of your brand is a meaningful and differentiated market position, we apply curiosity and inspiration to drive the creation of brand visions and “why” statements. This includes contrasting personas against the “Jobs to Be Done” framework to map customer needs that inform brand messaging.
We collaborate within a storytelling framework – considering brand archetypes, use cases, trends, audience affinities and values. What follows is the creation of narratives and messaging that resonates with, or intentionally disrupts a target audience.