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    Author Vanessa Kahn

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    May Trend Flight: Bread Baking Tips, Local Shopping, and the Instant Pot

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    Help! I am a food brand in a pandemic.

    Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they survive? During Prohibition, Coors shifted their production...
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    April Trend Flight: Digital Marketing and COVID-19, Best and Worst Brand Examples, Quarantine Book Reviews

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    Digital Platforms Respond to COVID-19

    As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital platforms’ response to the pandemic. We have rounded up each platform's response, including changes they're making,...
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    March Trend Flight: Hangover Cures, West African Food, and Vegan 'Junk' Food

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    February Trend Flight: Valentine's Day Trends, Super Flours, and Sassy Product Names

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    Upcycling Trending Up: An Interview With Boulder Thrifter, Sarah Howlett

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    January Trend Flight: DNA Diets, Seeing Blue, & Edible Packaging

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    TikTok for Marketers

    If you'd like to speak the language of your Gen Z target audience, it's time to familiarize yourself with the app TikTok. The creator-focused app has been downloaded over 1.5 Billion times since its 2017 launch. With 69% of TikTok users between the ages of 16 and...
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    The Only Food Gift Guide You Need

    ‘Tis the season for loved ones and friends to be extremely vague about what’s on their holiday gift lists. Lucky for you, we’ve poured through every listicle, asked our personal connections, and explored the aisles of Trader Joe’s so you don’t have to. Here are our...
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