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Author Vanessa Kahn

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May Trend Flight: Bread Baking Tips, Local Shopping, and the Instant Pot

Bread Making Tips From Room 214 You don’t need me to tell you that there’s been a resurgence in old school home-ec practices. What your grandma did...
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Help! I am a food brand in a pandemic.

Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like...
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April Trend Flight: Digital Marketing and COVID-19, Best and Worst Brand Examples, Quarantine Book Reviews

How to Make the Most of Digital During COVID-19 As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive...
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Digital Platforms Respond to COVID-19

As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital...
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March Trend Flight: Hangover Cures, West African Food, and Vegan 'Junk' Food

The Best Hangover Cure is Not Drinking There are 651 results for “hangover cure” on Amazon alone all making claims to quell or shorten the hangover...
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February Trend Flight: Valentine's Day Trends, Super Flours, and Sassy Product Names

The top 3 Valentine's Day Trends of 2020 Valentine’s Day has come to represent disappointing truffles and inflated dinner pricing, but consumers are...
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Upcycling Trending Up: An Interview With Boulder Thrifter, Sarah Howlett

Mackelmore predicted a trend with his 2012 song, Thrift Shop. The tune is a timeless classic and it turns out that thrifting is too. Brands and...
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January Trend Flight: DNA Diets, Seeing Blue, & Edible Packaging

DNA Diets Diets come, and diets go. The past decade alone has seen the rise and fall of dozens of them, from the Subway diet to the Paleo diet. But...
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TikTok for Marketers

If you'd like to speak the language of your Gen Z target audience, it's time to familiarize yourself with the app TikTok. The creator-focused app has...
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The Only Food Gift Guide You Need

‘Tis the season for loved ones and friends to be extremely vague about what’s on their holiday gift lists. Lucky for you, we’ve poured through every...
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