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Room 214 is Hiring: Market Research Analyst

About Room 214 We believe in having fun, staying curious, leading with humility and bringing value to our relationships through the pursuit of...
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Clarity is the Key to Coherence

“Clarity equals Capacity minus Contamination”. This notion is the thesis of Jamie Smart’s The Little Book of Clarity, and it is a principle we’ve...
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Hey Whipple: A Coherence Take

Luke Sullivan’s Hey Whipple, Squeeze This is a classic book on the ad industry. It focuses more on the post-Mad Men era of traditional advertising...
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Know Thy Customer

Customer-driven. Customer-centric. Customer-first. It’s the most popular theme you hear and read about for growing a business, innovating a product,...
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Room 214 Core Value: We Pursue Excellence

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Room 214 Core Value: We Act Out of Love, Not Fear

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Room 214 Core Value: We Lead with Humility

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Defining Core Values: A Key Element of Coherence

Lots of companies have core values statements. But it’s one thing to write some copy that sounds good, and it’s another to use that statement as a...
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The Coherence Accelerator: A Summary

We’ve spent years refining our approach to helping brands grow, culminating in our signature process, The Coherence Method. Bringing a brand into...
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Coherence Accelerator: The First Step to Transforming Your Marketing

No, you don’t need a new website. Or a new social media content calendar, or a new lead generation service. Or, maybe you do? How are we doing? Where...
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