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Personalized Vitamin Services Follow Gen Z Preference

Gen Z Loves Personalization, and Companies Are Following This Preference

A recent Salesforce study showed 64% of Millennials and Gen Zers are “comfortable with companies applying relevant information about (them) in exchange for personalized engagement.” 67% also said they “expect offers from companies to always be personalized.”


Digital customization is only becoming more important to consumers — from the clothes they wear, down to the supplements they take. Specialized vitamin and probiotic services are popping up ready to serve this generation of personalization.

Supplement Brands Who Are Winning Over Gen Z

One vitamin brand that caught our eye was Baze. Their site claims the company to be: “The only evidence-based personalized vitamin service.” Baze has customers take a blood test to measure nutrient levels, then sends them a nutrient report. Baze will also remeasure your nutrient levels every quarter to optimize the supplements shipped to you.

Two other interesting brands are Care/of and Persona. Care/of ships tailored daily vitamin packs to your door each month. Persona asks customers to take a five-minute assessment, then creates a unique nutrition program recommendation and delivers daily vitamin packs. This brand pushes pure and natural ingredients backed by research and scientific studies.

Ok, we’ve covered almost every part of the body with the above brands, but we can’t forget about gut health! Ombre and Protrea offer tailor-made probiotic supplements for individual customers. Ombre has customers decide their personal health goals, complete a test to give more personal background, and then take and send a sample to get their full gut health picture. Ombre then sends personalized probiotic supplements based on the results.

The exchange of information for unique, quality products is shifting industries. Consumers are looking for what will work best for them, and they’re willing to give brands more information in exchange for that type of personalization.