Gen Z Loves Personalization, and Companies Are Following This Preference A recent Salesforce study showed 64% of Millennials and Gen Zers are “comfortable with companies applying relevant information about (them) in exchange for personalized engagement.” 67% also said they “expect offers from companies to always b...

With the shift towards wellness and sourcing accountability, the beauty industry is changing. Clean products are no longer a nice-to-have — customers interested in wellness expect beauty brands to be cruelty-free and use clean, sustainable ingredients. In 2018, Sephora reacted to this shift, by launching Clean at ...

Is Biodynamic the Next Organic?

With 2019 in the rearview, we wanted to take a moment to look at some of the best and worst brand moments from the past year. We’ve plucked some of our favorites from the food and wellness industry to highlight, and we’ll take a look at what their success (or failure) can teach us as we move into the new decade. S...