Picture this: you're sitting in a brainstorming session with your team. You're trying to figure out why your eCommerce website’s traffic is good, but conversions are still not where you’d like them. You throw around a few ideas, but nothing seems to stick. Sound familiar?

A lot of companies have core values statements. But it’s one thing to write some copy that sounds good, and it’s another to use that statement as a guide for building a stronger, more meaningful business. Source

“Clarity equals Capacity minus Contamination.” This notion is the thesis of Jamie Smart’s The Little Book of Clarity, and it is a principle we’ve taken to heart at our studio. We believe the reason brands hire us is to help them achieve strategic clarity — in fact, this notion gets to the heart of our Coherence Me...

Customer-driven. Customer-centric. Customer-first. It’s the most popular theme you hear and read about for growing a business, innovating a product, or creating a marketing plan. It’s no mystery that Amazon’s entire business model revolves around such concepts, yet most companies run a big deficit when it comes to...

In today’s short-term, performance-obsessed marketing atmosphere, it’s easy to find yourself drowning in operational tactics, campaigns, and day-to-day marketing decisions. But as a marketing executive, it’s critical you find time for the “deep thinking” needed to craft and refine your strategy.Source