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A Customer-focused System for Marketing and Growing Your Business

Regardless of how young or mature your company is, every one of your marketing and sales efforts will eventually hit a wall of diminishing returns. It’s frustrating when you’re working harder but not growing like you know you can.

The Coherence Method helps you break through that wall. Your business starts with your customer. So should your marketing.

 

HOW DOES IT WORK?

 

The Coherence Method delivers a step-by-step framework built from proven practices that focus you and your team on the elements of marketing that have the highest impact on your growth. It’s a combination of do-it-with-you and do-it-for-you.

Most importantly, it delivers results. If you’re tired of waiting for things to get better, consider joining the hundreds of successful clients we’ve worked with, over 20 of which have achieved significant exits - from IPOs to acquisitions in the billions.

The Coherence Method includes the following six elements:

Element 1 v4

 

Element 1: Discovery

Our approach quickly gets to the heart of what makes your business special. From what’s happening in your web analytics and marketing platforms, to your team’s roles, processes, and opinions, we uncover immediate impact opportunities:

  • Access: analytics, marketing platforms, advertising, personas, and research
  • Channel Audits: web, email, advertising, and sales performance
  • Quick Wins: rapid updates and adoption of best practices
  • Staff Surveys & Interviews: understand category and opportunity
Element 2 v4

 

Element 2: Customer Insight

Your customers hold the secret to your growth so knowing their stories is critical. We use an interview process created at Harvard to deliver marketing programs that build empathy, attract customers, eliminate guesswork, and uncover surprising new opportunities.

  • Jobs To Be Done Interviews: recorded, transcribed, and summarized
  • Silent Disco: all-team customer listening exercise
  • Personas: core customers and target growth audiences
  • Buyer’s Journey: mapped out, or reviewed and revised
  • Product Market Fit Assessment
  • Innovation Opportunities: product offering, marketing, and brand opportunities

coherence framework.

We've seen it many times - marketing teams work hard, but results don't match the effort. The Room 214 Coherence Framework solves this problem. We find precisely what makes your brand different, and figure out the right ways to tell the world with the resources you have. That's how you drive sustained business growth.

coherence framework.

We've seen it many times - marketing teams work hard, but results don't match the effort. The Room 214 Coherence Framework solves this problem. We find precisely what makes your brand different, and figure out the right ways to tell the world with the resources you have. That's how you drive sustained business growth.

coherence framework.

We've seen it many times - marketing teams work hard, but results don't match the effort. The Room 214 Coherence Framework solves this problem. We find precisely what makes your brand different, and figure out the right ways to tell the world with the resources you have. That's how you drive sustained business growth.

Element 3 v3

 

Element 3: Brand Differentiation

Market leaders are truly different, not just better than the competition. With this in mind, we identify why prospective customers must buy from you––and you alone. We refine your core messages, actions, and visuals.

  • Brand Analysis: key differentiators and market opportunities
  • Workshop(s): archetype, brand pyramid, look/feel, and tone of voice
  • Category Design: problem statement, POV, and category naming
  • Messaging: value proposition, positioning statement, and brand story
  • Visual Identity: logo, color palette, typography, brand guidelines, templates, and imagery
Element 4 v3

 

Element 4: Focus & Alignment

With clarity comes capacity. This element is the culmination of setting priorities with alignment across your brand, marketing and sales. Understanding your customer and your difference leads to memorable campaigns and unshakeable confidence.

  • Coherence Statement
    • Topline Metrics: critical number and overarching performance indicators
    • Marketing Priorities: pillars and goals
    • Objectives: summarized actions for each goal
  • Alignment: consolidated documents and team training
Element 5 v5

 

Element 5: Strategy

Leading your prospects and customers to action includes communicating with urgency, authority, and frequency. We bring all insights from the previous elements to map out marketing, content, and channel strategies—resulting in 90-day action plans.

  • Marketing Strategy: “always on” planning and campaign creation
  • Martech Strategy: website, CRM, ecomm, and automation
  • Content Strategy: pillar content, topic clusters, and sample headlines
  • Channel Strategy: website, email, advertising, social, and sales
  • 90-day Action Plan
Element 6 v4

 

Element 6: Growth Activation & Iteration

Growing your business includes a short- and long-term focus. We help you do the work needed to iteratively grow now, and execute for future plans that build exponential success over time.

  • Content Calendars: editorial support materials
  • Creative Production: creative design, web, advertising, and video
  • Channel Execution: web, email, copy, advertising, and search visibility
  • Analysis & Reporting: weekly / monthly / quarterly / annually
  • Testing & Optimizing: usability testing and conversion rate optimization
  • Analyst Services: ongoing customer and industry insights
  • Celebrations
 

Each Coherence Method element plays a key role in the planning, application, and improvement of your marketing success. What now? Schedule a no-cost Zoom call with Jason to discuss options for kick-starting your growth.

coherence framework.

We've seen it many times - marketing teams work hard, but results don't match the effort. The Room 214 Coherence Framework solves this problem. We find precisely what makes your brand different, and figure out the right ways to tell the world with the resources you have. That's how you drive sustained business growth.

 

Grow What Matters

When applied to your business, the Coherence Method will help you discover how to lead in your market. It doesn’t matter if Room 214 provides you a single service or a combination of many solutions; we rely on the Coherence Method to know when and how to move. 

Now what can we do for you?

 

 

Frequently Asked Questions

How long does this take, and how much does it cost?
We understand your circumstances are unique. You need some things done yesterday, others for next quarter, and some for next year –– often with different budgets and specifications. 


This is why we often work with two timelines - one to solve immediate problems and another to help set up your future success.

Your investment can vary widely, depending on the combination of project and/or monthly recurring help you would like. Note: we aren’t talking a million+ dollars. Let’s talk to see if we can be the right fit.

What if I’m interested, but just need an expert to quickly take over for a few things right now (digital marketing, ads, search, email, content, social, website, etc.)

Don’t worry, you wouldn’t be the first. Let’s talk.

I don’t need everything I see here, just marketing help. How does that work with this?

Let’s schedule a Zoom call to talk about it. Because the performance of your brand, marketing, and sales is inherently connected to how you are different and your understanding of customers, the elements in our method always merit revisiting.

What’s your sweet spot?

We specialize in the systems that show the world who you are and why customers must buy from you. This includes delivering solutions that coherently connect your brand, marketing and sales efforts to help your organization grow by being different, not just better.

Who are we (Room 214)?

Room 214 is a growth studio, offering a boutique approach to growing businesses willing to pursue being different, not just better (the key to being a category leader in any industry).

We always lead with strategy, which starts with the understanding of your customers and brand.

That means going beyond what most others offer, and steering clear of many recycled ideas. Unlike some consultancies, we recognize strategy is useless without implementation. We find and bridge the gaps, sometimes doing all the work required, while at other times, serving as the trusted advisor and “witness” for needs met via other resources.

Finally, our method is also about eliminating points of incoherence that typically prevent brand, marketing and sales efforts from excelling together. Outcomes are not only focused on better marketing and sales performance, but how your organization becomes or remains a category leader.

Is this relevant for b2b, b2c and d2c companies?
Yes.
What can you guarantee if I move forward with you?

We guarantee you will learn something that has the power to advance your career or knowledge of marketing that truly works. We can also promise you we will lead with humility, act out of love instead of fear, strive to do our best work, and stay curious while working for you.

TestimonialMashupB2B v1

 

 

Don't just take our word for it

With over 15 years of helping hundreds of brands across multiple industries - we literally wrote the Amazon bestseller on transformative digital marketing. The growth we’ve helped achieve for our clients has led to over twenty exits, from IPOs to acquisitions in the billions. The outcomes are businesses that grow, brands that evolve, and people who make confident decisions.

coherence framework.

We've seen it many times - marketing teams work hard, but results don't match the effort. The Room 214 Coherence Framework solves this problem. We find precisely what makes your brand different, and figure out the right ways to tell the world with the resources you have. That's how you drive sustained business growth.

coherence framework.

We've seen it many times - marketing teams work hard, but results don't match the effort. The Room 214 Coherence Framework solves this problem. We find precisely what makes your brand different, and figure out the right ways to tell the world with the resources you have. That's how you drive sustained business growth.

Sign Up for a Zoom Call

Tired of burning the midnight oil getting your marketing and sales “just right” only to get lackluster results? The Coherence Method provides a step-by-step framework created from helping hundreds of brands become leaders in their industries.

There’s too much at stake to waste your time and dollars on “shiny tools” and douchie agencies that won’t make a difference. We invite you to schedule a Zoom call to learn more about how we might be the right fit for your company. 

To find out if the Coherence Method is right for you:

 

Request a meeting below to start the assessment process.

Jason will email you to schedule a meeting to discuss options.

Get started on a successful path to change your business forever.

 

Sign up to schedule your Zoom call

BRANDS WE'VE SERVED

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