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Help! I am a food brand in a pandemic.
Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they...
Digital Platforms Respond to COVID-19
As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital platforms’ response to the pandemic. We have...
TikTok for Marketers
If you'd like to speak the language of your Gen Z target audience, it's time to familiarize yourself with the app TikTok. The creator-focused app has been downloaded over 1.5 Billion times since its...
The Only Food Gift Guide You Need
‘Tis the season for loved ones and friends to be extremely vague about what’s on their holiday gift lists. Lucky for you, we’ve poured through every listicle, asked our personal connections, and...