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Room 214 is Hiring: Market Research Analyst

About Room 214 We believe in having fun, staying curious, leading with humility and bringing value to our relationships through the pursuit of...
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Hey Whipple: A Coherence Take

Luke Sullivan’s Hey Whipple, Squeeze This is a classic book on the ad industry. It focuses more on the post-Mad Men era of traditional advertising...
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Room 214 Core Value: We Pursue Excellence

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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Room 214 Core Value: We Act Out of Love, Not Fear

In this series, we’re going in-depth on our core values—how we developed them, what they mean to us, and how they help us create coherence in our...
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The Coherence Accelerator: A Summary

We’ve spent years refining our approach to helping brands grow, culminating in our signature process, The Coherence Method. Bringing a brand into...
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Coherence Accelerator: The First Step to Transforming Your Marketing

No, you don’t need a new website. Or a new social media content calendar, or a new lead generation service. Or, maybe you do? How are we doing? Where...
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The One-Pager Getting Everyone on the Same Page

According to Jim Kwik in his book Limitless, humans forget approximately 50% of what they learn within an hour. And an average of 70% within 24...
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Savoring the Surprises: A Marketer’s Secret Weapon

Surprise: customers love one famous DIY company’s car polisher — not for buffing out their vehicles, but instead to soothe their sore muscles....
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The Downfall of Meat Alternatives and Sober Curiosity

At Room 214, we’re not afraid to admit when we’re wrong. Or at least when our trend predictions are wrong due to an unforeseen global pandemic. A few...
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May Trend Flight: Bread Baking Tips, Local Shopping, and the Instant Pot

Bread Making Tips From Room 214 You don’t need me to tell you that there’s been a resurgence in old school home-ec practices. What your grandma did...
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