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The Downfall of Meat Alternatives and Sober Curiosity

At Room 214, we’re not afraid to admit when we’re wrong. Or at least when our trend predictions are wrong due to an unforeseen global pandemic. A few months ago, we posted articles that proclaimed...

Help! I am a food brand in a pandemic.

Colorado local, Coors Brewing has stood the test of time. They sold through Prohibition, World War Two, and now COVID-19. These may seem like insurmountable challenges for a brewery, so how did they...

Digital Marketing to the Rescue

As the COVID-19 pandemic continues to keep the world in a suspended state of uncertainty, proactive marketers have been turning to digital marketing to help generate leads and business. Social...

Digital Platforms Respond to COVID-19

As consumers, we have been inundated with messages about how companies are responding to COVID-19. As marketers, we have been overwhelmed by digital platforms’ response to the pandemic. We have...

Brand Messaging During COVID-19

The COVID-19 outbreak has led to an unprecedented level of global uncertainty for businesses small and large. In times of crisis, brands who can understand what the world needs from them and adapt to...