<iframe src="//www.googletagmanager.com/ns.html?id=GTM-PCFXRQ" height="0" width="0" style="display:none;visibility:hidden">

Author Laura Oxler

T

The Message of the Summer: Unplug

We were delighted to hear designer and author Ingrid Fetell Lee’s keynote at the Gartner conference. Through extensive (but fun!) research, she...
Read On
H

Hearing Your Customer: Jamba Dropped the “Juice”

You can’t argue with words that come straight from your customer’s mouth. A key part of the Room 214 insights process is interviewing customers,...
Read On
W

Wellness Watchlist: Unique Brands Fighting For Mental Health

Wellness brands don’t always fall into a neat category (much like wellness itself). Below are three brands in three industries outside of traditional...
Read On
W

Wellness Watchlist: Top Beauty Brands

Is your facemask as tasty as a cup of Mexican hot chocolate? Well, it might be soon with the wellness-focused innovation happening in the beauty...
Read On
T

The Irony of Asking for Brand Authenticity

Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite...
Read On
H

Holiday Predictions: 5 Trends in 2018

We haven’t even carved pumpkins yet, but it’s time to dust off the garland. Marketers have been thinking about Christmas since well, last Christmas....
Read On
W

What Kanye West’s Metric-Free Social Media Means for Brands

Kanye West has more than 28 million followers on Twitter, but he doesn’t want you to be able to see that. Before launching several albums and...
Read On
A

American Anxiety: The Role of Marketers

Scrolling through Instagram, we’re served ads for meditation apps, at-home yoga practice and brands offering dozens of ways to “escape the clutter.”...
Read On
W

What Effective Beauty Marketing Really Looks Like

Consumers' value of self-expression has impacted many industries, but perhaps none more so than the beauty industry. Feminism, gender, diversity and...
Read On