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    Author Laura Oxler

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    The Message of the Summer: Unplug

    We were delighted to hear designer and author Ingrid Fetell Lee’s keynote at the Gartner conference. Through extensive (but fun!) research, she identified ten “aesthetics of joy”, each revealing distinct connections between the feeling of joy and qualities of the...
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    Hearing Your Customer: Jamba Dropped the “Juice”

    You can’t argue with words that come straight from your customer’s mouth.
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    Wellness Watchlist: Unique Brands Fighting For Mental Health

    Wellness brands don’t always fall into a neat category (much like wellness itself). Below are three brands in three industries outside of traditional “wellness.” These brands went outside the normal walls of marketing and have put mental health and emotional...
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    Wellness Watchlist: Top Beauty Brands

    Is your facemask as tasty as a cup of Mexican hot chocolate? Well, it might be soon with the wellness-focused innovation happening in the beauty space.
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    The Irony of Asking for Brand Authenticity

    Each time we move to a new year, we take a look at trends, innovation and values to inform our work. In 2016, big data was everyone’s favorite buzzword. Content was queen in 2017. Last year brands focused on personalization and interactivity. What about 2019?
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    Holiday Predictions: 5 Trends in 2018

    We haven’t even carved pumpkins yet, but it’s time to dust off the garland. Marketers have been thinking about Christmas since well, last Christmas. What will make 2018 different than previous years? We’ve highlighted five holiday trends to consider for this season:
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    What Kanye West’s Metric-Free Social Media Means for Brands

    Kanye West has more than 28 million followers on Twitter, but he doesn’t want you to be able to see that.
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    American Anxiety: The Role of Marketers

    Scrolling through Instagram, we’re served ads for meditation apps, at-home yoga practice and brands offering dozens of ways to “escape the clutter.” Yet when it comes to the ebbs and flows of the general sentiment of our nation, things are “not great.”
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    What Effective Beauty Marketing Really Looks Like

    Consumers' value of self-expression has impacted many industries, but perhaps none more so than the beauty industry. Feminism, gender, diversity and politics intertwine with how women and men choose and interact with beauty brands today.
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