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Food brands are serving up marketing with a side of ethics, and so far, it’s working. We appreciate all of the treats and companies using their influence to bring good into this world. Plus, cause...

Corporate Social Responsibility (CSR), for some, is a set of check-boxes to demonstrate that your company cares. Smart companies, however, recognize that it’s much more than this — especially with a...

B is for... burgers? IHOP had us all confused when they recently changed their iconic name to IHOb. They revealed that this change is temporary, but it certainly got people talking, including us!...

"Building a Successful Brand/Agency Collaboration" is not only a great goal but also the title of the panel I'm moderating tomorrow at the Colorado Marketing Summit.

I remember sitting in a conference several years ago, and listening to a speaker explain that if Facebook is the social graph, and Google is the search graph – then people will soon recognize Amazon...

To succeed on digital today, it’s imperative to be at the forefront of the constantly changing landscape. The EU’s General Data Protection Regulation (GDPR) is one of those such changes. Consider it...

Whether you are deciding to implement Instagram into your brand's marketing mix or are just trying to revamp the channel, it’s important to be strategic and intentional with your efforts. In order to...

Effective keyword research is one of the foundations of a profitable PPC campaign.

With increased pressure from the recent Cambridge Analytica scandal, Facebook has shut down the ability to use the Audience Insights tool to analyze Custom Audiences while they figure out a fix to a...